List all the benefits that your business / product / service could offer and list the opposite to the right. ie if you put 'Fast' in the left column, you'd put 'Slow' in the right column.
Your business |
Opposite value |
|
|---|---|---|
List the main competitive brands, products or services in your market.
(Separate by commas)
The positioning chart below shows your selections. You can place the brands you identified into the appropriate location by dragging them into place. You can also experiment with changing your attributes. You can download each version you create as you go (they will save to your 'Downloads' folder).